Measured UX is an interactive course that teaches you to create data-driven designs that get results.

Measure what 


Get updates about the Fall 2019 Session. 

Your UX work mattersProve it – with data.

Measured UX teaches you 

data-driven designto take you from 

 UX designer to trusted product leader.

Measured UX features nine in-depth modules that cover everything from solving the right problems and collecting the right data at the right times to keeping your teams connected and building trust and understanding with stakeholders.

The Measured UX Experience

Picture a workday where...

  • You’re in the room for big strategic decisions and product-defining conversations
  • The CEO comes to you directly to ask “What do you think of this idea?”
  • Nobody asks, “What’s UX, again?”

This UX utopia is not a pipe dream. It can happen when you've got measured results.

How you'll learn

Measured UX is a digital course, but we don't leave you to tough it out on your own. In addition to the recorded modules for each course, here's what's included:

Weekly implementation sessions. We'll meet as a full group weekly to discuss how to put the week's lesson into action. Attendees are encouraged to bring their specific questions and problems for discussion.

pink single day calendar with a check mark

Smaller accountability groups. Each member will be assigned to a smaller accountability group, to support each other through the course. Each group will have a 30-minute meeting with Heather, and they are welcome to set their own cadence for additional meetings.

pink single day calendar with a check mark

Private slack channel. When we're not meeting live, we'll stay in touch over slack. With a channel for each module and a few extra for fun, you'll be able to keep in touch as you work through each module.

pink single day calendar with a check mark

Above all, Measured UX is focused on giving you the tools you need to start working with quantitative data quickly.

"After this course, I feel equipped to make real, measurable changes to our product and our process. Heather made what seemed like such a daunting task seem so doable. Now I know not just why to quantify our goals, but exactly how."

Katelyn Valentine, Senior UX Designer, Pentaho

You will learn how to:

  • Track metrics and see patterns over time, easily.  Measured UX includes a deep dive into several metric-tracking tools to show you how to find the data you need without getting distracted by the overwhelming amount of data available.

  • Turn your projects into solvable problems. You'll learn the secrets to effectively challenge projects that don't align with your users' needs and refocus your team around solving the problem instead of just completing the project. 

  • Define success and achieve it. As valuable as launching is, that's not the end of the story. True success is comes when you've designed something that works for your users. In Measured UX, you'll learn exactly how to do that. 

  • Bring your team and your company together. The most successful companies are connected - with data, with goals, with vision. In this course, you'll learn how to align your teams and keep everyone moving forward.

Measured UX puts you on the path to product leadership.

"Not only did I write pages of notes, but I'm also much more confident in myself as a UX/UI designer. The course shined a light on all the questions about business goals that I never dwelled upon."

"I have already made use of the Problem Statement Template on several occasions. It does a great job of consistently getting me the answers I need to build the feature that best suits the customer."

"Attending the workshop was a great way to add a new skill to my design process and better enable me and the team to adopt a data driven design methodology."

Sylke Lopez, UX/UI designer, Dycom Industries Inc

Nick Clark, Product Designer, FattMerchant

Abhishek Murali, UX Designer, PowerDMS

Get added to the Measured UX wait list.

The Measured UX beta course will launch again in Fall of 2019. Join the wait list and be notified when spots are available.

Join Wait List

What's in the course?

Module 1

Project Impact

Defining what's valuable and how to get there.

Lesson 1: Project Origins

Lesson 2: Problem Statement Template

Lesson 3: Working with Business Goals & User Goals

Lesson 4: Sub-goals for Project Work

Module 2

Baselines & Analytics

To know where you're going, you need to know where you are.

Lesson 1: Establish a Baseline

Lesson 2: Data Source: Customer Service Representatives

Lesson 3: Data Source: Heatmaps

Lesson 4: Data Source: Google Analytics

Module 3

Quantitative & Qualitative Data

For best results, mix well.

Lesson 1: Not All Data is Created Equal

Lesson 2: Methods for Maximizing Qual & Quant Data

Lesson 3: The Right Info at the Right Time

Lesson 4: How Much is Enough?

Module 4

UX Metrics

How do you quantify perceptions?

Lesson 1: HEART framework

Lesson 2: SUS & SUPR-Q

Lesson 3: PURE method

Lesson 4: Yes, we need to talk about Net Promoter Score

Module 5

The Math Module

Making sense of the numbers

Lesson 1: Calculating Statistical Significance

Lesson 2: Identifying outliers

Lesson 3: Correlation is not Causation

Lesson 4: T values, K-means clustering and more

Module 6

Hypothesize & Redesign

How to get going when the rubber meets the road.

Lesson 1: Hypothesis Template

Lesson 2: Focus on the Best Direction

Lesson 3: Make Smarter Design Changes

Lesson 4: Hypothesis Tips & Tricks

Module 7

Test Results & Track Success

So, how did we do?

Lesson 1: Testing Results vs Success

Lesson 2: Methods for Testing Results

Lesson 3: A/B Testing

Lesson 4: Success Tracking

Module 8

Connect Your Teams

Design is easy; people are hard.

Lesson 1: Communicate: When, Why, How

Lesson 2: Methods for Successful Meetings

Lesson 3: Keep Momentum

Lesson 4: Sharing is Caring

Module 9

The Ethics of Data

Nothing is neutral

Lesson 1: Algorithms are biased

Lesson 2: Accounting for bias in your data part 1

Lesson 3: Accounting for bias in your data part 2

Lesson 4: Accounting for bias in your data part 3

When do I get access to the course? 

The beta course will launch again in Fall of 2019. You'll receive access to all the digital modules a week before the course begins.

Won't data make my design work less creative?
In short, no. Putting restraints on the work actually forces us to be MORE creative, because our options our limited. To really solve problems with constraints, we become UX MacGyvers - finding the right pieces with our limited supply to save the day.

How do I convince my boss to cover the cost for professional development? 

We made a downloadable cheatsheet to guide the conversation with your boss, for exactly this purpose. This course will provide longer value than most conferences, so we think it's a no brainer!

How do I get access to data at my company? 

This is a tough one, because I don't control your processes, access, and firewalls. However, I recommend talking to your stakeholders, as well as people on the dev team who can help you install analytics tracking codes. In the course, I cover some effective methods for getting data tracking set up.

I don't have the time to collect data. How will this course help me?

Here's the thing - if you never start collecting data, you'll never be able to start ramping up its use. The good thing is that as soon as you start collecting data, even if you aren't using it at that time, the data will be there. That means that when you do have a second to breathe, you can go in and grab the data, instead of having to wait months to collect data at that time. And because this course is lifetime access, getting it now means you have it, for the lowest price, when you are ready. 

I don't know how to get the data I need. Is this going to be doable for me? 

Yes, definitely! I've focused on making each module and lesson short and actionable, so that you can take one small step each time you are ready. And I've taken into account the time and process constraints UX designers face, so the course will work nicely with your existing workflow. 

How will I know what's statistically significant? 

Good news! I cover this in depth in my course. The short answer is that statistical significance is not the only, nor the most important thing to consider when collecting and analyzing data.

What happens when the analytics software updates? 

We know that this can happen, especially with Google Analytics! We already have processes in place to track any updates to the softwares included in our course, and will update all course materials within 1 - 3 weeks of a relevant software update. 

Have a question not answered here? Email us and we'll get back to you asap!

Frequently Asked Questions

Heather ONeill

data nerd 

problem solver

Heather O'Neill knows her numbers. A problem solver at heart, she's combined her strategic thinking with her love of metrics to create a course that's practical, executable and meaningful. Heather has taught classes and workshops at the following organizations and conferences:

Measured UX Instructor

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User Experience Professionals Association International Conference logo with 6 blocks stacked in a pyramid
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