Your UX work matters. Prove it – with data.
Measured UX teaches you
data-driven design, to take you from
UX designer to trusted product leader.
Measured UX features nine in-depth modules that cover everything from solving the right problems and collecting the right data at the right times to keeping your teams connected and building trust and understanding with stakeholders.
The Measured UX Experience
Picture a workday where...
This UX utopia is not a pipe dream. It can happen when you've got measured results.
How you'll learn
Measured UX is a digital course, but we don't leave you to tough it out on your own. In addition to the recorded modules for each course, here's what's included:
Weekly implementation sessions. We'll meet as a full group weekly to discuss how to put the week's lesson into action. Attendees are encouraged to bring their specific questions and problems for discussion.
Smaller accountability groups. Each member will be assigned to a smaller accountability group, to support each other through the course. Each group will have a 30-minute meeting with Heather, and they are welcome to set their own cadence for additional meetings.
Private slack channel. When we're not meeting live, we'll stay in touch over slack. With a channel for each module and a few extra for fun, you'll be able to keep in touch as you work through each module.
Above all, Measured UX is focused on giving you the tools you need to start working with quantitative data quickly.
"After this course, I feel equipped to make real, measurable changes to our product and our process. Heather made what seemed like such a daunting task seem so doable. Now I know not just why to quantify our goals, but exactly how."
Katelyn Valentine, Senior UX Designer, Pentaho
You will learn how to:
Measured UX puts you on the path to product leadership.
"Not only did I write pages of notes, but I'm also much more confident in myself as a UX/UI designer. The course shined a light on all the questions about business goals that I never dwelled upon."
"I have already made use of the Problem Statement Template on several occasions. It does a great job of consistently getting me the answers I need to build the feature that best suits the customer."
"Attending the workshop was a great way to add a new skill to my design process and better enable me and the team to adopt a data driven design methodology."
Sylke Lopez, UX/UI designer, Dycom Industries Inc
Nick Clark, Product Designer, FattMerchant
Abhishek Murali, UX Designer, PowerDMS
Apply to join the Measured UX beta program.
The Measured UX beta course starts on January 2nd, 2019 and spots are limited. Apply today.
Special beta pricing: $595.
Payment due upon acceptance to reserve program spot.
What's in the course?
Defining what's valuable and how to get there.
Lesson 1: Project Origins
Lesson 2: Problem Statement Template
Lesson 3: Working with Business Goals & User Goals
Lesson 4: Sub-goals for Project Work
Baselines & Analytics
To know where you're going, you need to know where you are.
Lesson 1: Establish a Baseline
Lesson 2: Data Source: Customer Service Representatives
Lesson 3: Data Source: Heatmaps
Lesson 4: Data Source: Google Analytics
Quantitative & Qualitative Data
For best results, mix well.
Lesson 1: Not All Data is Created Equal
Lesson 2: Methods for Maximizing Qual & Quant Data
Lesson 3: The Right Info at the Right Time
Lesson 4: How Much is Enough?
How do you quantify perceptions?
Lesson 1: HEART framework
Lesson 2: SUS & SUPR-Q
Lesson 3: PURE method
Lesson 4: Yes, we need to talk about Net Promoter Score
The Math Module
Making sense of the numbers
Lesson 1: Calculating Statistical Significance
Lesson 2: Identifying outliers
Lesson 3: Correlation is not Causation
Lesson 4: T values, K-means clustering and more
Hypothesize & Redesign
How to get going when the rubber meets the road.
Lesson 1: Hypothesis Template
Lesson 2: Focus on the Best Direction
Lesson 3: Make Smarter Design Changes
Lesson 4: Hypothesis Tips & Tricks
Test Results & Track Success
So, how did we do?
Lesson 1: Testing Results vs Success
Lesson 2: Methods for Testing Results
Lesson 3: A/B Testing
Lesson 4: Success Tracking
Connect Your Teams
Design is easy; people are hard.
Lesson 1: Communicate: When, Why, How
Lesson 2: Methods for Successful Meetings
Lesson 3: Keep Momentum
Lesson 4: Sharing is Caring
The Ethics of Data
Nothing is neutral
Lesson 1: Algorithms are biased
Lesson 2: Accounting for bias in your data part 1
Lesson 3: Accounting for bias in your data part 2
Lesson 4: Accounting for bias in your data part 3
When do I get access to the course?
The beta course begins on January 2nd, 2019. You'll receive access to all the digital modules a week before the course begins.
Won't data make my design work less creative?
In short, no. Putting restraints on the work actually forces us to be MORE creative, because our options our limited. To really solve problems with constraints, we become UX MacGyvers - finding the right pieces with our limited supply to save the day.
How do I convince my boss to cover the cost for professional development?
We made a downloadable cheatsheet to guide the conversation with your boss, for exactly this purpose. This course will provide longer value than most conferences, so we think it's a no brainer!
How do I get access to data at my company?
This is a tough one, because I don't control your processes, access, and firewalls. However, I recommend talking to your stakeholders, as well as people on the dev team who can help you install analytics tracking codes. In the course, I cover some effective methods for getting data tracking set up.
I don't have the time to collect data. How will this course help me?
Here's the thing - if you never start collecting data, you'll never be able to start ramping up its use. The good thing is that as soon as you start collecting data, even if you aren't using it at that time, the data will be there. That means that when you do have a second to breathe, you can go in and grab the data, instead of having to wait months to collect data at that time. And because this course is lifetime access, getting it now means you have it, for the lowest price, when you are ready.
I don't know how to get the data I need. Is this going to be doable for me?
Yes, definitely! I've focused on making each module and lesson short and actionable, so that you can take one small step each time you are ready. And I've taken into account the time and process constraints UX designers face, so the course will work nicely with your existing workflow.
How will I know what's statistically significant?
Good news! I cover this in depth in my course. The short answer is that statistical significance is not the only, nor the most important thing to consider when collecting and analyzing data.
What happens when the analytics software updates?
We know that this can happen, especially with Google Analytics! We already have processes in place to track any updates to the softwares included in our course, and will update all course materials within 1 - 3 weeks of a relevant software update.
Have a question not answered here? Email us and we'll get back to you asap!
Frequently Asked Questions
Heather O'Neill knows her numbers. A problem solver at heart, she's combined her strategic thinking with her love of metrics to create a course that's practical, executable and meaningful. Heather has taught classes and workshops at the following organizations and conferences:
Measured UX Instructor
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